IFCO Officially Partnering with the
Growing Forward™ with Feeding America® Campaign
TAMPA [February 17, 2015] IFCO is pleased to announce its support for the Growing Forward™ with Feeding America® campaign, which launched at the beginning of the year. Growing Forward is a year-round cause marketing campaign committed to help end hunger in America through donations of fresh fruits and vegetables to local Feeding America food banks nationwide. This cause is particularly important to IFCO, which supports food banks around the world through ongoing donations of reusable plastic containers (RPCs) as well as financial support.
As part of IFCO's commitment to the Growing Forward campaign, the company will donate 10,000 RPCs this year alone to various Feeding America member food banks. The donation of RPCs provide food banks with the necessary tools to sustain a consistent, safe supply of fresh produce while ensuring that the fruits and vegetables distributed among the Feeding America network are received in the best quality possible.
“IFCO is heavily involved with food banks around the world, donating RPCs to help protect the fresh foods donated by our supplier partners and others. We currently donate RPCs on the local level in North America, but the Growing Forward campaign offers our company an opportunity to focus and expand our efforts," said Daniel Walsh, President of IFCO North America.
The partnership will be announced this month at an annual IFCO function in southern California. Melissa McDill, Campaign Coordinator for Growing Forward, will be in attendance to speak more on the cause. “IFCO is a leader in our industry and we're excited to be working together in the fight against hunger."
For more information on the Growing Forward™ with Feeding America® campaign, including how to get involved, please visit the trade-focused site www.JoinGrowingForward.com, as well as the new consumer-facing site, www.WeAreGrowingForward.com
With more than 200 million Reusable Plastic Containers (RPCs) in circulation in 33 countries, IFCO is the leading provider of reusable containers to the fresh food sector worldwide. IFCO handles more than 1 billion RPC transfers each year, transporting the containers to fresh produce growers and other users and collecting them from retail distribution centers. After each use, IFCO RPCs are folded, collected and shipped to one of IFCO's 49 service facilities, where they are sanitized using the latest food safety processes and prepared for re-use. IFCO launched its first RPCs pool in 1992 and continues to expand into new markets and with new product innovations. IFCO is part of Brambles Limited.
Brambles Limited (ASX:BXB) is a supply-chain logistics company operating in more than 50 countries, primarily through the CHEP and IFCO brands. The Group specializes in the pooling of unit-load equipment and associated services, focusing on the outsourced management of allets, crates and containers. Brambles primarily serves the consumer goods, dry grocery, fresh food, retail and general manufacturing supply chains. In addition, the Group operates specialist businesses serving the automotive, aviation, and oil and gas sectors. Brambles employs more than 14,000 people and owns more than 470 million pallets, crates and containers through a network of approximately 850 service centers. For further information, please visit www.brambles.com.
WORLDWIDE RESPONSIBILITY is an IFCO initiative under which the Company continues to assume its social and environmental responsibilities. IFCO supports Food Banks worldwide in their noble effort to provide food to the needy through the provision of reusable containers and by co-financing delivery vehicles. More than 150,000 IFCO RPCs have been donated to date and 43delivery vehicles are being co-sponsored. IFCO environmental commitment includes minimizing the impact on the environment through continuous improvement, providing efficient, safe and sustainable solutions in customer supply chains and contributing positively to all communities.
About Growing Forward™ with Feeding America®
Growing Forward™ is a year-round cause marketing campaign developed by McDill Associates for companies in the produce industry to align with Feeding America® through a shared commitment to help fight hunger and provide more fresh fruits and veggies to local Feeding America member food banks nationwide. The program will be managed by McDill Associates and officially launched in 2015.
About Feeding America
Feeding America® is the nationwide network of 200 food banks that leads the fight against
hunger in the United States. Together, they provide food to more than 46 million people
through 60,000 food pantries and meal programs in communities across America.
Feeding America also supports programs that improve food security among the people they
serve; educates the public about the problem of hunger; and advocates for legislation that
protects people from going hungry.
Individuals, charities, businesses and government all have a role in ending hunger. Donate.
Volunteer. Advocate. Educate. Together we can solve hunger.™ Visit www.feedingamerica.org,
find them on Facebook or follow them on Twitter.
For further information, please contact:
VP - Global Marketing, IFCO
T: + 1 813 463 4124 | F: + 1 813 286 2070 | M: + 1 813 992 1470
Director of Business Development, McDill Associates
P: 831.462.3198 I F: 831.462.1050