About this Cradle to Cradle webinar

The Cradle to Cradle philosophy is catching on fast and inspiring sustainable design and production lines across all industries around the globe. What’s behind the Cradle to Cradle movement and how will it impact the fresh grocery supply chain?

To explore these questions and more, IFCO is proud to have hosted the Cradle to Cradle NGO webinar "Cradle to Cradle – leaving a big positive footprint", presented by Tim Janßen, a renowned specialist in sustainable design and the executive managing director and co-founder of Cradle to Cradle NGO.

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Who’s the presenter?

Tim Janßen

Executive managing director and co-founder of Cradle to Cradle NGO (C2C NGO) Lecturer at DHBW, Leuphana University Lüneburg and TU Berlin

With an academic background and high standing in the field of business, entrepreneurship and innovation, as well as extensive real-world experience in sustainable design, Tim is a much sought-after expert on the topics of Cradle to Cradle, circular economy and social entrepreneurship.

What’s Cradle to Cradle NGO?

Cradle to Cradle NGO (C2C NGO) is an accelerator for the Cradle to Cradle school of thought and design concepts. Via networking platforms and educational formats, C2C NGO brings together people from business, education, politics, and civil society to promote best practice in implementing Cradle to Cradle principles. In 2019, C2C NGO established the C2C LAB in Berlin, which now serves as an educational center, head office and real-world laboratory.

Why did we host this free webinar?

IFCO unreservedly supports the Cradle to Cradle movement. Its commitment to design out waste resonates strongly with the IFCO mission and our vision of a sustainable fresh grocery supply chain. We are happy to promote the Cradle to Cradle approach and hope that our public backing also inspires other organizations to adopt this model in the future. We are the first and only company in the world to obtain the prestigious Cradle to Cradle® certification for reusable containers. Our entire portfolio of European Lift Lock RPCs is Cradle to Cradle Certified® at the Silver level and has also achieved Gold for Material Reutilization.

What will you learn?

  • What is meant by the Cradle to Cradle movement.

  • How the holistic C2C approach protects the environment, the climate and our resources.

  • Why we need to move away from linear economies and the traditional concepts of industrial design.

  • How to design for the biosphere and the technosphere.

  • How successful circular products are designed, manufactured and launched.

  • What’s behind the Cradle to Cradle NGO and their lighthouse project C2C LAB in Berlin, the world’s first renovation of an existing building based on Cradle to Cradle criteria.