This waste not only pollutes our seas but also affects our coastlines, rivers, and waterways, killing our wildlife, and impacting our health through microplastic consumption. The rapidly deteriorating situation emphasizes the urgent need for recyclable food packaging and sustainable packaging solutions, and the new European Green Deal is poised to tackle this issue with the upcoming Packaging and Packaging Waste Regulation (PPWR).
Microplastics have been found in the most remote regions on our earth, in the deepest oceans and in the lungs of living human beings. It’s shocking statistics like these that have led to a new and radical EU regulation to tackle plastic waste and push for broader adoption of sustainable packaging. The EU Packaging and Packaging Waste Regulation aims to promote the circular economy and help decouple economic growth from natural resource use, fostering multi-use, sustainable, and recyclable packaging models that also minimize waste.
PPWR and packaging waste
Understanding the PPWR impact on packaging waste and businesses
By the end of 2024, the EU PPWR is scheduled to enter into force, setting off a reusable packaging revolution across the EU and beyond. Taking history as a guide, European regulations of such magnitude are bound to reverberate across the whole World and influence global business practices. This is why the PPWR will not only impact every EU member state as well as any international business that exports packaging and any kind of packaged products to the EU, as it will likely be followed by similar regulations in other regions of the world.
What does it mean for your business and the global fresh grocery supply chain? Our quickfire Q&A below will help you better understand its impact.