Packaging waste: a huge problem for our planet
The environmental impact of single-use plastic packaging waste is huge. It’s estimated that around half of the plastic waste that ends up in our oceans comes from single-use packaging. It pollutes our seas, coastlines, rivers and waterways. Microplastics have been found in the most remote regions on our earth, in the deepest oceans and in the lungs of living human beings.
It’s shocking statistics like these that have led to a new and radical EU regulation to tackle plastic waste. The EU Packaging and Packaging Waste Regulation (PPWR) aims to promote the circular economy and help decouple economic growth from natural resource use, fostering multi-use packaging models that also minimize waste.
Understanding the impact of the PPWR
By the end of 2024, the EU PPWR is scheduled to enter into force, setting off a reusable packaging revolution across the EU and beyond. The PPWR is so comprehensive that it will impact every member state and any international business that imports packaging or any kind of packaged products into the EU.
What does it mean for your business and the global fresh grocery supply chain? Our quickfire Q&A below will help you better understand its impact.