TAMPA, October 8, 2013
IFCO SYSTEMS, the global leader in Reusable Plastic Containers (RPCs) for fresh products, announced
the line-up of activities at PMA Fresh Summit to be held at the Ernest N. Morial Convention Center in
New Orleans October 18-20, 2013. The themes for IFCO’s booth at this year’s show focus on kids
nutrition, fresh produce merchandising and sustainability.
“The PMA Fresh Summit is a great opportunity for the IFCO team to engage our industry partners and
help support our communities. This year we’re showing some great new solutions for growers and
retailers that will help them build sales while reducing costs, and we’re driving the message of increasing
our children’s produce consumption in an entertaining fashion with Kid Chef Eliana,” said Hillary Femal,
Vice President of Global Marketing for IFCO.
The IFCO booth features examples of Fresh Market Advantage™ merchandising solutions, which offer
versatile messaging, branding and display options for RPCs designed to increase fresh produce
sales. The recently launched website ChooseReuse.org, which was developed to educate consumers on
the environmental benefits of RPCs, is also highlighted in the booth.