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Shoppers Prefer Reusable Plastic Containers over Cardboard Boxes for Fresh Food Packaging by a Wide Margin, New Study Shows

Visual Attractiveness, Product Freshness Are Seen as Top RPC Attributes

PULLACH, GERMANY, 24 May, 2016: IFCO today announced the results of a global survey showing consumers prefer Reusable Plastic Containers (RPCs) over cardboard boxes for fresh food packaging by a 55% to 25% margin.

“We live in a consumer-driven world, and these results show consumers strongly prefer RPCs for fresh food packaging,” said Wolfgang Orgeldinger, CEO of IFCO. “The study clearly shows retailers and growers can enhance shopper experience and increase sales by using RPCs.”

The Global Shopper Produce Display Preferences Survey, conducted in February 2016 by Brandcheck, surveyed 2,200 consumers in 11 countries to determine grocery shopper preferences in relation to the two most prevalent types of produce packaging used for display – RPCs and cardboard boxes. RPCs outperformed cardboard boxes in every category in every country. Additional survey findings include:

• Consumers believe RPCs are more attractive than cardboard boxes by a 59% to 23% margin

• Consumers believe RPCs deliver fresher produce than cardboard boxes by a 50% to 24% margin

• Consumers believe RPCs deliver higher quality produce than cardboard boxes by a 50% to 23% margin

• 45% of consumer said they would pay more for fresh produce packed in RPCs, while just 20% said they would pay more for produce packed in cardboard boxes

• RPCs are the top produce packaging choice of men and women, as well as every age cohort

“There are a lot of good reasons to use RPCs to package, transport, store and display fresh produce. They are safer, more efficient, cost-effective, sustainable and protect food better than one-way packaging. Now, we have confirmation that RPCs are the fresh food packaging choice of most consumers, and that is another critical factor retailers and growers should consider when making supply chain decisions,” concluded Mr. Orgeldinger.

For further information, please contact:

Hillary Femal

VP - Global Marketing

T: + 1813 463 4124 | F: + 1 813 286 2070 | M: + 1 813 992 1470

Additional Information

IFCO is the leading global provider of reusable packaging solutions, operating a pool of over 225 million Reusable Plastic Containers (RPCs) in 37 countries. IFCO RPCs are used primarily to transport fresh products from producers to leading grocery retailers worldwide. IFCO's solutions help retailers and producers reduce costs and increase sales by maximizing efficiency, product protection, sustainability, and safety throughout their supply chains. IFCO is a member of the Brambles family of companies. For more information, visit

About Brambles

Brambles Limited (ASX:BXB) is a supply-chain logistics company operating primarily through the CHEP and IFCO brands. Brambles enhances performance for customers by helping them transport goods through their supply chains more efficiently, sustainably and safely. The Group's primary activity is the provision of reusable unit-load equipment such as pallets, crates and containers for shared use by multiple participants throughout the supply chain, under a model known as "pooling". Brambles primarily serves customers in the fast-moving consumer goods (e.g. dry food, grocery, and health and personal care), fresh produce, beverage, retail and general manufacturing industries, counting many of the world's best-known brands among its customers. The Group also operates specialist container logistics businesses serving the automotive, aerospace and oil and gas sectors. Brambles has its headquarters in Sydney, Australia, but operates in more than 60 countries, with its largest operations in North America and Western Europe. Brambles employs more than 14,000 people and owns more than 500 million pallets, crates and containers through a network of approximately 850 service centres. For further information, please visit

About Brandcheck

Brandcheck is a consulting service focused on packaging. The strategists use expertise in the packaging industry, human behaviours, and creative design to get packaging right. Brandcheck uses these insights to provide brand and product strategy, competitor analysis, and graphic and structural redesign for brands, internationally. 

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