IFCO North America Appoints Martinez and Kelly to Key Roles



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April 7, 2016

Tampa, Florida

IFCO, the leading global provider of reusable packaging solutions, today announced the appointment of industry veterans Fortunato Martinez and Craig Kelly to its North American business unit. Martinez will serve as Vice President, Commodity Management. Kelly will serve as Vice President, Grower Sales.

“I am delighted to welcome these two fresh food supply chain experts to the IFCO team,” said Daniel Walsh, President of IFCO North America. “Fortunato Martinez and Craig Kelly are talented and experienced leaders who will help us serve our customers better, faster and more completely than ever before and I am certain they will have an immediate, tangible and long-lasting impact on IFCO’s fresh food business.”

Mr. Martinez will oversee the commodity management team consisting of commodity managers and the entire IFCO supply chain development team. He has been a consultant to IFCO since 2012, developing and managing grapes and citrus commodities in Chile. Additionally, he has supported business development in Latin America covering numerous countries and a variety of commodities.

Prior to his association with IFCO, Martinez held general management and business development positions during his sixteen-year career with Chiquita Brands Inc. in Latin America, Mexico and the United States. He holds a Bachelor’s Degree in Mechanical Engineering and a Master’s Degree in Business Administration from Monterrey Technological Institute in Monterrey, Mexico, a Master’s Degree in International Management from Thunderbird School of Global Management in Glendale, Arizona and a Master’s Degree in Transportation & Logistics from European University in Antwerp, Belgium.

Craig Kelly will oversee IFCO’s North American grower sales team, covering the U.S., Mexico and Canada. Mr. Kelly joined IFCO in 2013 and previously served as Director of Grower Sales. Prior to joining IFCO, he served as Director of Sales at CHEP, IFCO’s sister company also owned by Brambles, Ltd. He is a seasoned sales leader and a key figure in the NA produce industry, and previously served in key roles at ZAPF Creation, Evenflow and Kraft. He is a member of numerous industry and professional organizations and holds a Bachelor of Science degree from St. Joseph’s University in Philadelphia, Pennsylvania.


For further information, please contact:

Hillary Femal

VP - Global Marketing, IFCO

T: + 1 813 463 4124 | F: + 1 813 286 2070 | M: + 1 813 992 1470


Sean McBride

DSM Strategic Communications

T: 202 309 3050


Additional Information

IFCO is the leading global provider of reusable packaging solutions, operating a pool of over 225 million Reusable Plastic Containers (RPCs) in 37 countries. IFCO RPCs are used primarily to transport fresh products from producers to leading grocery retailers worldwide. IFCO's solutions help retailers and producers reduce costs and increase sales by maximizing efficiency, product protection, sustainability, and safety throughout their supply chains. IFCO is a member of the Brambles family of companies. For more information, visit www.ifco.com.

About Brambles

Brambles Limited (ASX:BXB) is a supply-chain logistics company operating primarily through the CHEP and IFCO brands. Brambles enhances performance for customers by helping them transport goods through their supply chains more efficiently, sustainably and safely. The Group's primary activity is the provision of reusable unit-load equipment such as pallets, crates and containers for shared use by multiple participants throughout the supply chain, under a model known as "pooling". Brambles primarily serves customers in the fast-moving consumer goods (e.g. dry food, grocery, and health and personal care), fresh produce, beverage, retail and general manufacturing industries, counting many of the world's best-known brands among its customers. The Group also operates specialist container logistics businesses serving the automotive, aerospace and oil and gas sectors. Brambles has its headquarters in Sydney, Australia, but operates in more than 60 countries, with its largest operations in North America and Western Europe. Brambles employs more than 14,000 people and owns more than 500 million pallets, crates and containers through a network of approximately 850 service centres. For further information, please visit www.brambles.com.